Apple’s triple threat: tariffs, AI troubles and a Fortnite fail.Apple.
Once unshakable, Apple is showing rare signs of strain. Meanwhile, OpenAI bets billions on its next act, and Trump’s crypto fans lose millionsApple reveals next generation of iPhone 17s, including super-thin ‘iPhone Air’ at keynote event..
Apple Unveils iPhone 17 Series, Super-Thin iPhone Air, AirPods Pro 3 and Apple Watch Series 11.
Apple has once again raised the curtain on its next generation of devices, showcasing the iPhone 17 lineup at its September 2025 keynote event. This year’s presentation brought more than just smartphones—it introduced a thinner, stronger iPhone Air, new AirPods Pro 3 with live translation, and the Apple Watch Series 11 with advanced health tracking.
iPhone 17 Series – Four Models, One Vision
The iPhone 17 family includes the standard iPhone 17, the ultra-slim iPhone Air, and the Pro and Pro Max editions. Apple highlighted design, durability, and camera innovation as the key themes.
iPhone Air: The star of the event, iPhone Air, is only 5.6mm thick, making it the slimmest iPhone ever. Built from aerospace-grade titanium, it’s lightweight yet highly resistant to cracks. The 6.5-inch OLED display delivers vibrant color and 120Hz smoothness, while fast charging and boosted battery life keep performance uncompromised.
iPhone 17 / Pro / Pro Max: These models bring improved processors, larger storage options, and an upgraded front camera with a new dual filming mode that records with both front and rear lenses at once. The Pro series also gets professional-grade video tools, enhanced zoom, and better thermal performance.
Pricing & Availability
iPhone 17: Starting at $799
iPhone Air: $999
iPhone 17 Pro: $1,099
iPhone 17 Pro Max: $1,199
Pre-orders begin on September 12, 2025, with global availability starting September 19. In India, prices are expected to begin around ₹82,900 for the base model.
AirPods Pro 3 – Breaking Language Barriers
Apple also refreshed its audio lineup with the AirPods Pro 3. The standout feature is live translation, allowing real-time conversation across different languages. Combined with improved noise cancellation and five different eartip sizes, these earbuds are designed for both comfort and communication.
Price: $249
Release Date: September 19, 2025
This feature places Apple head-to-head with Google’s Pixel Buds, which have offered translation tools in the past.
Apple Watch Series 11 – Health at the Core
The new Apple Watch Series 11 and updated Ultra and SE models emphasize wellness. Key additions include:
Hypertension alerts: Early warnings for high blood pressure, expected to help over 1 million users in the first year.
Enhanced sleep tracking: Smarter insights into rest and recovery.
With these updates, Apple continues to merge lifestyle with proactive health monitoring.
CEO Tim Cook’s Take
“Design is at the core of everything we do,” said Apple CEO Tim Cook during the event. Calling the iPhone Air the “biggest leap ever” since the original iPhone’s debut in 2007, Cook stressed that Apple is not only setting design standards but redefining the way devices connect with people.
Final Word
The 2025 Apple event wasn’t just about the thinnest iPhone ever—it was about creating an ecosystem where design, power, health, and communication merge seamlessly. The iPhone 17 lineup, AirPods Pro 3, and Apple Watch Series 11 together showcase Apple’s determination to stay ahead in innovation while addressing the daily needs of its global audience.